The giant social media platform “INSTAGRAM”, yesterday
announced its much-requested feature to its application. The new feature is
“Live Rooms”. This feature will allow up to four people to broadcast live
together at the same time and moment.
Previously Instagram only allowed users to live stream with
only one person, which is somewhat like its sibling “FACEBOOK LIVE”.
As per Instagram, officials Live room will able to open up
more creative opportunities in terms of live broadcast formats to allow for
things like live talk shows, Q&As, interviews, etc.
With the ability to live stream with more individuals,
Instagram also emphasizes how the new feature will help the content creators to
make more bucks. In 2020, in the initial days of the Coronavirus pandemic,
Instagram came up with badges as a way for fans to support their popular
creator during a live video. Once the fan is purchased, the badge appears next
to a fan’s Instagram handle name throughout the live video, helping them to
stand out in the comments and unlock other special features.
Badges were more broadly available at three price points:
$0.99, $1.99, or $4.99.
With live room, Instagrammers can now buy a badge to support
the hosts(one badge is limited for one person) as well as the use of other
interactive features like Shopping and more. Instagram officials even stated
that they are now developing some other tools, like moderators’ controls and
audio features that will roll out in the months to come.
To start a Live Room, you need to swipe left and select the
live camera option, then title the room and tap on the room icon to add guests.
Here, you’ll see a list of Instagrammers who’ve already made a request to go
live with you and you’ll be able to search for other guests to add.
When you start the Live Room, You’ll remain at the top of
the screen while guests are added. This can also be done at once or
individually, depending on your preference. This thing will also add “surprise
guests” to live streams to keep fans engaged.
Adding more guests to a live stream can also help a content
creator grow their followers, as all the guest's followers are notified about
the live room, in addition to their own.
During the live room, the host can even report and block
comments and use comment filters to maintain a safer experience for all
viewers.
Live broadcasts became an increasingly important way for
creators, business owners, and brands to stay connected with followers during
the pandemic, which shut down in-person live events, including concerts, shows,
classes, conferences, meetups, and more. Instagram reported a 70% increase in
Live views from February to March, for instance, as creators and businesses
shifted their work online.
Instagram says Live Rooms are rolling out now to both iOS
and Android to all global markets. The company expects the rollout to reach
100% of its user base within the week.
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